Pension plans begin biggest investment shift in a decade, as they return to long-term strategies that take ESG investing from niche to mainstream – according to new research from CREATE and Amundi

United Kingdom,

European pension plans now consider long-term investing to be key to navigating the post-crisis environment according to a report published today by CREATE-Research and Amundi. In light of rising inflation, loosening monetary policy and the rise in populist government movements, pension funds are moving away from short term, risk averse strategies designed to cope with volatile markets in favour of investing for long term yield and growth. This is resulting in a wholesale review of asset allocation, and has also revealed that ESG investing has dramatically gone from niche to mainstream. The research questioned 161 pension plans with total assets of €1.71 trillion and was followed up by interviews with 30 senior executives to obtain detailed insights. 

Respondents identified four pertinent shifts in the global economy:


  • from globalism to populism
  • from monetary to fiscal policy
  • from deflation to inflation
  • from over–regulation to deregulation


The world has moved on from 2008 global financial crisis, with inflation returning to economies in America, Europe and Japan, and central banks winding down their quantitative easing, leaving fiscal action to sustain global growth. However, unfamiliar political risks have emerged fueled by populism, including the election of Donald Trump and the Brexit vote.  Only 3% of pension plans regard the shift from globalism to populism to have a positive impact. The biggest concern is the impact of the protectionist Trump agenda, which, if pursued vigorously, could have negative knock on impacts via elaborate financial and supply chain linkages. All investors can be certain of is that they are transitioning into a more mature phase of the market cycle, with the US well ahead of the pack, followed by Europe.


Against this backdrop pension funds increasingly view long-term investing as a matter of necessity as much as choice with 44% of respondents expecting the role of long term investing to rise, compared to just 8% who expect it to fall. While overall holding periods differ according to the needs of individual schemes, most pension funds now agree that assets need to be held for longer in order to realise value, with less attention given to short term volatility or overreacting to the 24 hour news cycle. A majority (60%) believe that lower portfolio turnover delivers better returns for equities, with 50% agreeing the same is true for bonds and 46% for alternatives.


With interest rates still at all-time lows, investors are reviewing their asset allocation away from bonds, which are now seen as over-priced given their finite yields. The majority of funds (62%) believe global equities are best suited to meet their plans’ goals over the next three years – in particular those high quality stocks offering good dividends, strong pricing power and tested brands that promote the so-called bondification of equities. Alternative credit and real estate debt are also becoming more popular due to the attractive yields on offer compared to bonds.


Significantly, 61% of pension funds now expect to increase their allocations according to ESG parameters (Environment, Social and Governance) in the next three years. ESG investing is now effectively a mainstream investment strategy, with a consensus emerging around the view that generating sustainable long-term returns requires a sustainable economy and society. There is also a moral imperative, while 27% said that ESG investing works for investors, 29% said that investors have a role to play and 50% of respondents cited exercising social responsibility as a driver of ESG investing.


Professor Amin Rajan of CREATE-Research, who led the project, said: “The rise of populism casts a political shadow over the global economy at a time when central banks are starting to unwind their highly accommodative monetary policies. The combined effects are likely to cause major shifts in the global economy, and pension funds are collectively altering their strategies to protect against the downside while seeking growth. For most this has resulted in a long term investment approach which naturally favours equities. There is also a growing recognition that the asset manager best placed to deal with the post crisis environment is not necessarily the one with the best strategy, but the one who makes the fewest mistakes.


Pascal Blanqué, Group Chief Investment Officer at Amundi, said:  “In this comprehensive review of how Europe’s pension funds are thinking and behaving, it’s clear that attitudes are adapting to the new normal, and for many this will mean going back to basics and returning to the kind of long term investing we saw before the financial crisis. But history seldom repeats itself, and for the first time we are seeing a consensus forming around ESG investing, as pension investors increasingly price in climate change and governance concerns to their long term outlook.”

CREATE-Research is an independent research boutique specialising in strategic change and the newly emerging business models in global asset management. It undertakes major research assignments from prominent financial institutions and global companies. It works closely with senior decision makers in reputable organisations across Europe and the US. Its work is disseminated through high-profile reports and events that attract wide attention in the media. Further information can be found at

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Amundi, the leading European asset manager, ranking among the top 10 global players[1], offers its 100 million clients - retail, institutional and corporate - a complete range of savings and investment solutions in active and passive management, in traditional or real assets. This offering is enhanced with IT tools and services to cover the entire savings value chain. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages more than €1.9 trillion of assets[2].

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  1. ^ [1] Source: IPE “Top 500 Asset Managers” published in June 2022, based on assets under management as at 31/12/2021
  2. ^ [2] Amundi data as at 31/12/2022
  3. ^ [3] Boston, Dublin, London, Milan, Paris and Tokyo

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